Marketing KPIs can be divided into five main categories: And the best way to do this is by tracking different marketing KPIs. To answer this question, it’s crucial to evaluate the performance of your lead generation, social media, advertising, and SEO strategy. With the help of a business dashboard and marketing tools, you can get a comprehensive overview of your marketing performance and make informed decisions to improve your results month-over-month. Popular marketing KPIs include Cost Per Lead (CPL), Marketing Qualified Leads (MQL), Cost Per Acquisition (CPA), and Website Visits Per Marketing Channel. Marketing KPI (Key Performance Indicator) is a measurable value that marketers use to evaluate success across all marketing channels. But where should you focus your marketing efforts and resources? Many digital marketers rely on marketing KPIs to make decisions and assess their marketing data in a more organized and informative way. The same rule applies to marketing activities. It is often said that 80% of the outcome comes from 20% of your input. In this guide, you’ll find 37 popular marketing KPIs that every business should track. Digital marketing KPIs are used by companies of all sizes to measure their marketing results.
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